If you’re someone who is just starting to build a website for your business or you want to revamp your existing website copy, having the time and skill to create engaging copy can be a challenge.

Especially since a standout website, with the right words is essential for online success.

As a freelance copywriter, I have experience with writing website copy for a number of websites. Plus, it is my favourite aspect of copywriting.

So, if your thinking about hiring a copywriter to to take your website to the next level, and you want to know the cost. I’m going to break down the price of hiring a website copywriter and the benefits a copywriting service offers.

But first, let’s start with a basic question …

What is Website Copywriting?

Website copywriting is both an art and a science for writing content. The aim is to engage and influence the visitor to take a specific action such as buying, signing up for a newsletter or contacting the business.

Good website copywriting goes beyond just describing products or services; it’s about creating compelling and informative copy that speaks to the audience, builds trust and drives conversions.

This requires a deep understanding of the brand’s voice, tone and messaging, as well as the needs and wants of the target audience.

How Much to Hire a Copywriter for a Website?

The cost of hiring a website copywriter varies depending on:

• Experience
• Project complexity
• Industry expertise
• Length of content

Here’s a rough guide:

Here’s a rough guide:

For website projects, most writers or agencies will quote based on the total website. For example, a standard 5-page business website (home page, services, contact, blog and about page) will cost anywhere from £1,000 to £2,500, depending on the factors above.

If you looking to for single pages, price ranges are typically start at:

• Home page – £500+
• About page – £250+
• Services page – £350+

A good website copywriter can deliver content that drives traffic, improves user experience and boosts conversions – and prove their worth over time.

What Affects Website Copywriting Costs

The cost of website copywriting services can vary significantly due to:

• Project complexity and scope: More complex projects that require research, multiple pages or specialised knowledge will cost more.
• Level of expertise and experience of the copywriter: Experienced copywriters with a portfolio and specialised skills will charge more.
• Location and region of the copywriter: Rates vary depending on the cost of living and market rates in the copywriter’s location.
• Type and volume of content required: The amount and type of content needed (blog posts, service pages, landing pages) will impact the cost.
• Level of research and analysis required: Projects that require deep research, competitor analysis or industry-specific knowledge will cost more.
• Level of SEO optimisation required: Including SEO strategies to improve search engine rankings will add to the cost, especially if advanced SEO techniques are required.

Website Copywriting Pricing Models

Web copywriting services can be priced in different ways:

• Hourly Rate: Charge an hourly rate for the time spent on the project. Suitable for projects with unknown scope or ongoing work.
• Project-Based: A fixed fee for the entire project. Provides clarity and predictability for both the client and the copywriter.
• Word Count: Fee-based on the number of words written. Easy to estimate cost for content-heavy projects.
• Retainer: A recurring fee for ongoing copywriting services. For businesses that need continuous content creation and updates.

What Does a Website Copywriter Do?

A website copywriter isn’t just someone who writes paragraph after paragraph of text.

They are your online voice. Key messaging to your audience.

In the marketing process, copywriters play a big part in creating innovative and emotionally charged content that promotes products or services.

Here’s what they bring:

Content Creation

A common form of content writing is blog posts. This is long-form content that brings visitors to your website through search results. Each blog post will have specific business goals.

SEO

For any website, it’s important to consider keywords and integrate them within the content. Creating SEO-optimised content will help a page or post rank higher in search results.

As an example, the keyword that this blog post is ranking for is Using keywords “website copywriting services”.

Brand Storytelling

It is your brand and your story! This means a copywriter will understand the content strategy to tell the brand’s story. Capturing your brand tone and values with a content strategy.

Clear Calls-to-Action (CTAs)

This is where a copywriter will persuade a visitor to enter the business’s sales funnel. The CTA will direct site visitors to take action, sign up, buy or contact your business.

User-Friendly Formatting

Writing for readability, aligning with design for UX. Make sure the page is visibly appealing.

Website Copywriting Guidelines

Website copy works when you follow the guidelines:

• Know Your Audience: Understand your audience’s needs, preferences, and pain points to write content that resonates with them.
• Define Your Unique Value Proposition: Clearly state your product or service’s benefits and unique value to stand out from the competition.
• Use a Conversational Tone: Write in a friendly tone that makes the content relatable and engaging.
• Optimise for SEO: Use keywords and phrases naturally within the content to improve search engine rankings without sacrificing readability.
• Headlines and CTAs: Write attention-grabbing headlines and clear CTAs to convert and direct users to take action.
• Use Social Proof: Include customer testimonials, reviews and ratings to build trust with your audience.

Should I Get a Copywriter for My Website?

If you want to have a strong online presence and are thinking of hiring a professional website copywriter. Ask yourself:

1. Do I need help to write short and compelling content?
2. Do I know how to write for both search engines and user engagement?
3. Is my website not converting visitors into customers?

If you answered yes to any of these questions, a copywriter can help.

They’ll ensure your messaging is spot on and your website is informative and persuasive.

How Long Does it Take a Copywriter to Write a Website?

A good copywriter can deliver a complete website (5 pages) in 2-4 weeks.

This includes:

• Research
• Content creation
• Client revisions
• SEO optimisation

However, the project length will depend on the content complexity and the copywriter’s experience.

For urgent projects, some writers may offer express services at a premium.

Website Copywriting Benefits

Getting website copywriting services gives you:

• More Traffic
• More Conversions
• Better Branding
• Time Savings
• Better User Experience

Types of Website Copywriting

Website copywriting services include various types of content for different goals:

• Home Page Copy
• About Us Pages
• Service/Product Pages
• Blog Posts
• Landing Pages

SEO Copywriting

Many copywriters offer SEO specific services to get your site visible. SEO copywriting is writing keyword-driven, optimised content:

• Matches user search intent.
• Uses target keywords naturally (e.g. “cost of website copywriting”).
• Improves your website’s Google rankings over time.

While a copywriter should know SEO to optimise web pages, it’s important to balance SEO copywriting with content that resonates with the audience.

What is Good Website Copywriting?

Good website copywriting is more than just grammar and spelling. It must:

• Resonate with the Target Audience: Address their needs and pain points.
• Use Engaging CTAs: Phrases like “Learn More” or “Get a Free Quote” to prompt action.
• Be clear and straightforward: Short sentences work for everyone.
• Stay SEO Optimised: Balance readability with search engine rankings.

Website Copywriting Process

The website copywriting process involves:

1. Initial call to discuss client goals and objectives.
2. Research the target audience, industry, and competitors.
3. Writing copy to the brand’s tone and style.
4. Client revisions.
5. Final delivery.

Communication is key at every stage of the copywriting project between the copywriter and client.

Why Choose a Professional Website Copywriter?

A professional website copywriter brings expertise, objectivity, and strategy that are hard to achieve independently. They know the psychology behind effective messaging and write content for your target audience.

DIY copywriting may seem appealing, but it often lacks the polish, SEO focus and user engagement that professional writers can provide.

And creative copywriting is very time consuming. So, by getting web copywriting services, you can focus on other business tasks.

How to Measure Website Copywriting

How to measure website copywriting:

• Increased organic search traffic.
• Higher conversions.
• Lower bounce rates mean better user engagement.
• Positive customer feedback about your brand’s clarity and professionalism.

But you need to be patient as these results will take time and won’t happen overnight.

Write Copy That Converts

Getting website copywriting services is one of the best decisions you can make for your business. Whether you want to attract traffic, generate leads or boost your brand’s visibility, good web copywriting is key to success.

Need help? Let a professional website copywriter lift your business website. Contact us today!

Cost of Website Copy Summary

Website copywriting is a part of any digital marketing strategy. By knowing the factors that affect website copywriting costs, pricing models and best practices, you can write website copy that converts and grows your online presence.

Whether you need a full copywriting service or a copywriting agency, getting good website copywriting services can help you achieve your marketing goals and stand out in a crowded market.

FAQs

How do I find a website copywriter for my business?

Look for industry experience, portfolio samples and client testimonials. Be bold and ask for a call before committing.

I can’t afford expert copywriting?

Start small! Focus on the home page and other high-priority sections first.

Can website copywriting increase my conversion rate?

Yes! Messaging that aligns with user intent can increase conversions.