Are you looking for ways to increase your revenue with your current customers? Maybe you've heard of upselling but are not exactly sure what it is or how to use it. Well, my role as a freelance copywriter is not just to write copy. I aim to brainstorm marketing ideas...
Email marketing has been around for decades, but it's far from outdated. In fact, email for marketing is one of the most powerful tools. Whether you're a small business, a growing brand, or a large corporation, marketing emails offer a direct and personal way to...
A crucial element to writing compelling sales copy is understanding the difference between features vs benefits. If you're a business owner who's writing your own copy, then it's essential to know how to communicate the features and benefits to your potential...
Crafting a compelling value proposition can be the key to standing out in a competitive market. Whether you're a start-up defining your brand or a seasoned business refining your message, nailing your value proposition can make all the difference. As a freelance...
If you're someone who is just starting to build a website for your business or you want to revamp your existing website copy, having the time and skill to create engaging copy can be a challenge. Especially since a standout website, with the right words is essential...
Getting your head around marketing can be daunting for many business owners. Many need help maintaining consistency across their brand messaging, or they lead to disjointed campaigns ... That fail to resonate with their target audience. Without a clear marketing...
Do you need help to convert website visitors into paying customers? There's no doubt that you're not the only one. Many businesses face the challenge of turning casual browsers into committed buyers. This problem often stems from a need for more precise and compelling...
Are you exhausted from writing content for your website that doesn't connect with your audience? Effective website content is essential for driving traffic and converting visitors into customers. But it takes work! I'm a copywriter who specialises in creating engaging...
If you've ever wondered, "What is a Landing Page?" You're not alone. This blog post explains what a landing page is and How to write a landing page to transform site visitors into potential consumers. What Are Landing Pages? Simply put, landing pages are...
Using engaging and persuasive copy is crucial for websites to make a good first impression on visitors. But I must admit, I have been asked many times ... What is website copy? As a copywriter specialising in website copywriting, I will peel back the layers to explain...
The copywriting or Content Writing debate is more relevant now than ever. Businesses are struggling to stand out in a crowded market where the right words matter. In fact brands around the world publish different types of content on various social media platforms. But...
Deciding on the right blog writing service can be an important decision within your business. Especially when you know your blog is a crucial way to reach your audience and drive organic traffic. But with so many blog writing services, it can be an overwhelming...
You may be wondering why copywriting is important. The answer is simple ... Effective copywriting directly impacts your marketing and its ability to attract and retain customers. It’s about more than fancy words—copywriting is the bridge that connects your product’s...